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Despite Rivian's innovative products—the R1T electric pickup truck and the R1S SUV—these models start at approximately $70,000, which positions them as luxury items rather than mainstream vehicles. Scaringe underscored the need for more options in the American market, highlighting that there are few compelling choices priced under $50,000. Tesla's Model Y and Model 3 were acknowledged as leading contenders in this price bracket, benefiting from Tesla's established reputation and product quality.