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Reports from Thailand indicate a drastic shift in consumer preferences, with Chinese brands, particularly BYD, gaining a larger market share at the expense of Japanese automakers. A major auto show in Thailand exemplified this trend, showcasing Chinese brands attracting tens of thousands of orders, outpacing traditional Japanese companies.
Historically, Japanese brands dominated Southeast Asia's automotive market. However, this dominance is waning as local consumers increasingly gravitate towards Chinese electric vehicles (EVs), which offer appealing features and competitive pricing. The rapid influx of Chinese manufacturers into Thailand points toward a new automotive horizon in Southeast Asia, challenging the long-standing monopoly of Japanese brands.