Part 2/7:
The antitrust lawsuit accused Google of employing a series of anti-competitive tactics that harm both publishers and users throughout the web. The DOJ argued that Google’s practices in the ad tech sector, particularly relating to its publisher ad server and ad exchange markets, were monopolistic. After a thorough examination, the court ruled against Google, finding it liable under the Sherman Act for its practices in these vital areas.
Despite this setback, Google attempted to spin the ruling in its favor, with Leanne Mohalland, Google's vice president of regulatory affairs, claiming that they "won half of this case." This assertion was met with skepticism, as many observers noted that Google’s position in the ad tech market resembles that of a monopoly due to limited competition.