Part 5/7:
Google has responded assertively, asserting that it provides valuable tools to assist publishers and advertisers, categorically denying that it harms competition. They contend that many publishers choose their ad tech solutions for their simplicity and effectiveness. However, the reality of diminished traffic and ad revenue suggests a more significant underlying issue, one that could lead to potential litigation from publishers alleging that Google's practices have unlawfully undermined their businesses.
The court's ruling aligns with earlier judgments regarding Google's market behavior in other parts of the globe. For instance, Japan recently took steps against Google, claiming it pressured device manufacturers to pre-install its apps, thereby stifling competition.