Part 6/7:
Looking forward, several industry analysts and legal experts predict that the ruling could reshape the advertising landscape. Jonathan Caner, a former DOJ antitrust chief, suggested that forthcoming remedies could significantly alter how businesses engage with Google. He noted that implications from this case would reverberate across the industry's future, impacting how AI-based advertising and content monetization evolve.
As major players like Google face increased scrutiny, there are discussions about how the internet ecosystem will adapt. The emerging landscape may see a shift back to models where independent publishers and smaller entities can sustain themselves independently of major monopolies, potentially leading to more competitive diversity in online content.