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The Rise and Fall of Fisker: How a YouTube Review Contributed to the Collapse of an EV Dream
The story of Fisker, an American electric vehicle (EV) brand with aspirations to rival Tesla, has taken many twists and turns, culminating in a strikingly rapid downfall. Founded in 2016 by Henrik Fisker, the company aimed to innovate with ambitious technology. However, after a critical YouTube review by Marques Brownlee, the company's trajectory shifted dramatically, leading to its bankruptcy just months later. The narrative raises questions about the power of social media influencers and their impact on corporations.