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Recognizing market trends, Fisker pivoted from luxury sports cars to focus on SUVs. This led to the development of the Fisker Ocean, a stylish vehicle projected to be more affordable than competitors like the Ford Mustang Mach-E and the Chevy Blazer. With a starting price of $37,500, Fisker intended to target younger, urban consumers. The company promised innovative features, including a solar roof, a rotating touchscreen, and sustainable materials in vehicle production.