Part 4/10:
Coupled with these technical indecisions was an emerging culture war at Apple. Two factions emerged: Craig Federighi’s results-oriented software engineering team and John Gian Andrea's AI group, whose reputation for lacking direction became a point of mockery. The tension between these two factions was exacerbated by starkly contrasting management styles, with accusations flying over inefficient collaboration leading to the discordant environment that ultimately failed to bring impactful advancements for Siri.