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In a turn of fate, 20th Century Pictures emerged in the 1930s and rejuvenated the struggling studio. Co-founded by Daryl Zanuck, the newly formed company merged with Fox Film Company, forming 20th Century Fox. The studio found new success with young stars like Shirley Temple and important films directed by talents such as John Ford, establishing a renewed identity.
However, this boom was short-lived, as the 1950s brought new challenges. The popularity of television began drawing audiences away from theaters. Nevertheless, Fox managed to overshadow this downturn thanks to the successes of films like All About Eve and innovations like Cinemascope, which elevated the cinematic experience in ways that could compete with home viewing.