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The story of RC Cola begins in the early 1900s with the ambitious Claude Hatcher, a pharmacist and co-owner of a grocery wholesale business. Hatcher's journey into the soda industry was sparked by a heated negotiation with a Coca-Cola representative, where he was denied a discount on a bulk soda purchase. Angered and determined, Hatcher vowed to create his own beverage, setting the stage for the birth of RC Cola.