Part 7/8:
Today, RC Cola may not command the market share or attention it once did, but dismissing its legacy would be a misunderstanding of its historical significance. The brand has weathered numerous storms and fought battles that few competitors could withstand.
The story of RC Cola illustrates a playbook for resilience and innovation in the face of overwhelming odds. It's a representation of an underdog that, with a little luck and strategic foresight, may have emerged as a third significant player in a market dominated by Coca-Cola and Pepsi.