Part 3/11:
The Control Advantage
The mechanics behind this high-volume production don’t solely stem from advanced machines or expensive materials but are rooted in Tesla's strategic control over the entire battery life cycle. Conventional electric vehicle (EV) production is hampered by battery supply constraints; many traditional automakers rely on third-party suppliers who can falter during demand surges or price hikes. In contrast, Tesla revolutionized this norm by opting to bring battery production in-house, a pivotal decision that has elevated it beyond its competitors.