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The concern is not just about Domino's; reports indicate that consumers are increasingly viewing fast food as a luxury. In a survey conducted by LendingTree, nearly 80% of participants categorized fast food as a luxury item, a stark contrast to perceptions from just a few years ago. Additionally, over 43% of Americans polled expressed their reluctance to tip at fast food establishments, and 62% admitted to eating less fast food owing to rising prices. The CEO of Domino's acknowledged that their delivery fees, while competitive, do not alleviate the reality that many consumers are feeling financial pressure and are thus opting to prepare meals at home rather than dining out.