Part 4/9:
During the ambitious tenure of Mark Fields, Hertz's former CEO, the company envisioned a pioneering electric future through its massive purchase of Teslas. Hertz aimed to not only modernize its fleet but also tap into the burgeoning eco-friendly consumer market, positioning itself as a leader in electric vehicle rentals. However, unknown to many, including Hertz, was the impending market shift that would drastically reduce the value of these electric vehicles.