Part 5/9:
The intricacies of Hertz’s business model further complicate its predicament. Unlike individual car owners who can hold onto their vehicles until market conditions improve, Hertz typically cycles its fleet every year or two to maximize resale values. This approach has proven to be a double-edged sword, especially with the added difficulty of partnering with Uber, whose drivers tend to put considerable wear on rental vehicles, leading to heightened maintenance costs.