Part 7/9:
Emerging Risks: The Tesla Factor
Where Hertz once sought to enhance its rental business through electrification, a new threat looms: Tesla's ambitions in the rental market. Recent announcements following Tesla's Q1 conference call indicate that the automaker is actively exploring the deployment of autonomous ride-hailing services, which could significantly disrupt the conventional rental industry. If Tesla's robotics technology proves to be reliable, the competitive landscape could shift dramatically, rendering traditional car rental models obsolete.