Part 3/10:
Within the past week, major corporations ranging from Walmart to Chipotle have reported declines in same-store sales. Chipotle's attempt to implement price increases backfired as it led to a drop in customer volume — a warning sign that consumers may be feeling the pinch. Jordan identified this phenomenon directly, suggesting that if Southwest raises its prices, it risks losing customers. In the face of a challenging economy, it's apparent that an adjustment in strategy will involve cutting back on flights and personnel as demand wanes.