Part 5/10:
The most traditional method of moving unsold inventory is to drop prices and offer attractive incentives. For instance, the data shows that nearly 58,000 unsold Ford Escape units are lingering across the country, leading dealerships to implement aggressive pricing strategies. Manufacturers also assist by providing additional perks such as 0% financing, cashback offers, or special deals.
Tactic #2: Transforming New to Used
If discounts fail to bring in buyers, some dealerships take on an unconventional strategy: transforming new cars into used ones. By placing slow-moving inventory into their loaner fleets—vehicles offered to customers for service purposes—dealerships can later mark these cars as used, often generating a quicker sale because of lower price points.