Part 7/10:
Tactic #4: Auctioning Off Unsold Cars
When all else fails, auctions provide a last resort for dealerships trying to move unsold vehicles. The auction marketplace is vast, with thousands of cars changing hands daily, yet these auctions rarely yield full price for vehicles. For many dealers, taking a loss at auction is preferable to holding onto a car that incurs monthly financing costs. Interestingly, rental car companies are frequent auction participants, often buying vehicles that struggled to sell at retail.