Part 6/8:
Discussion flows into the competitive landscape as both Brian and Randy examine whether Slate Trucks can compete in the current market filled with established brands. The general consensus is that American consumers have certain expectations regarding the features and capabilities of trucks. In Randy’s observation, “American truck purchasers are extremely accustomed to the ‘goodies’ offered by more established brands, and stripping down this new offering slashes its appeal.”
Comparing it against alternatives available on the market—including used trucks and established electric offerings like the Ford Lightning—illustrates the uphill battle Slate Trucks faces.