Part 6/9:
In a further exploration of cable networks, the episode pointed to programming strategies such as marathon broadcasting. A recent USA Network event showcased 14 hours of back-to-back Law and Order, posing questions about its efficiency in attracting viewers willing to pay upwards of $80 for a cable subscription. Many viewers find greater value in streaming services, which offer on-demand viewing options at a fraction of the price.
These programming strategies can contribute to the decline of cable television's appeal if they do not adapt. With rival services offering curated content with reduced advertising loads, traditional cable services risk alienating subscribers who might otherwise engage with their programming blocks.