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Jim Farley, Ford's CEO, has openly discussed the growing struggles of traditional automobile manufacturers in the race towards digital vehicle technology. Despite recognizing the need for in-house software to ensure seamless integrations, many older automotive companies have failed to adapt quickly enough to the fast-paced technological developments that companies like Tesla have successfully implemented.
Farley provided insight into the complexities of modern automotive software development, highlighting how Ford's reliance on external suppliers actually hampers its ability to innovate. The industry standard operating model has left many traditional car manufacturers struggling to regain ground in a market increasingly dominated by advanced software integration.