Part 8/10:
The Role of Science: Data-Driven Insights
The third norm, science, highlights the importance of leveraging data in decision-making processes. Scientific methods enable organizations to experiment rigorously and objectively evaluate the outcomes. Companies thrive when they employ evidence-based practices that rely on measurable results rather than mere intuition.
Understanding the dynamics of what customers truly want requires the application of scientific methodologies—hypotheses testing, collecting relevant data, and refining approaches accordingly. Organizations that internalize this norm foster a culture of inquiry that empowers teams to pursue innovative solutions and continuously improve offerings.