Part 6/11:
Adding to the discontent surrounding the show was the fragmented experience for attendees. Some brands opted for flashy technology demonstrations or aimed to promote unrelated products rather than focusing on their automotive offerings. Such tactics drew criticism, highlighting the need for authenticity in marketing. Examples included attention-grabbing stunts by certain companies—like engaging models or even social media influencers to attract crowds—rather than showcasing the vehicles themselves, raising questions about the message conveyed to potential customers.