Part 9/11:
Xiaomi's participation came under scrutiny due to setbacks earlier in the year, including a tragic accident involving the SU7 that resulted in fatalities. The resulting public outcry led to increased scrutiny of smart driving technologies, directly affecting Xiaomi’s market performance. Following the incident, Xiaomi’s stock price fell, and the company's leadership faced growing pressure as allegations surfaced concerning exploitative working hours. This compounded controversy culminated in a reputational crisis for the brand that overshadowed its presence at the auto show.