Part 6/8:
Target's challenges have led to a complex situation where customers who are looking for bargains often end up choosing competitors. The retailer’s focus on discretionary purchases, in contrast to Walmart’s non-discretionary product spectrum, has created a conundrum. As consumers pull back on discretionary spending due to rising costs, Target's limited selection of everyday essentials has set it apart negatively against its competitors.
Adding to this, Target's struggle with e-commerce adaptation has become evident. The company has experienced difficulties in managing its supply chain fluidity in the digital marketplace, and reports indicate that vital inventory goes unstocked, further damaging customer experience.