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Despite the unpredictable nature of sports franchise valuation, owners not only view these purchases as financial investments but as social assets. Being a limited partner in an iconic team allows investors to enjoy unique social privileges, attending exclusive events and engaging in a lifestyle that is inherently tied to their investment. The York family, owners of a substantial portion of the 49ers, symbolizes this perfect blend of financial strategy and social capital. Selling 10% of their franchise translates into an immediate influx of $850 million, followed by substantial liquidity that can potentially mitigate risks associated with holding onto a concentrated equity position.