Part 3/6:
Factors Contributing to Declining Ratings
Several factors contribute to CNN’s ongoing difficulties. One primary concern is the credibility erosion that the network has experienced due to perceived bias in its reporting. Many consumers have become disillusioned with mainstream news outlets, turning instead to alternative sources such as podcasts and YouTube channels for more authentic news coverage.
The current media environment is marked by a noteworthy shift towards streaming services and citizen journalism, which have increasingly captured the attention of audiences who feel misled by traditional news narratives. As discussions highlight, audiences are now more inclined to trust and consume content from independent sources, further isolating CNN and its competitor MSNBC.