Part 3/10:
These decreases in viewership are not just numbers; they illustrate an existential threat to the viability of these networks. Analysts draw parallels between this decline and the struggles of local businesses, suggesting that if a major retailer like Lowe's or Home Depot were to lose half their customers within a year, they would face immediate and severe consequences. The comparison raises legitimate concerns about the future of MSNBC and CNN, as they are seemingly losing half their key demographic in just one year.