Part 3/7:
The Calculated Balance: Damage Versus Opportunity
While there is an observable segment of consumers asserting they would never purchase a Tesla again, Goldberg counters this narrative by emphasizing a potential offset: many previously uninterested consumers have grown to appreciate Tesla under Musk's leadership. This could lead to renewed interest from segments that were previously dismissive, thus complicating the brand damage narrative.
In contrast, Goldberg does concede that Tesla has faced substantial challenges in certain European markets. Sales have faltered in regions where strong progressive sentiments resonate, revealing a more complex picture of brand damage.