Part 5/7:
The discourse on brand damage brings to light an essential factor: consumer memory tends to be short-lived. Historical patterns reveal that even companies that face significant reputational challenges, such as Volkswagen during the Dieselgate scandal, rebound successfully.
Goldberg makes a compelling point that consumer behavior often prioritizes monetary value over loyalty to brand ideologies. This was evident when Tesla slashed prices in the past, prompting negative sentiments about Musk but also sparking interest in buyers looking for financial incentives.