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During the 1920s, Edwards played a pivotal role in promoting the area. He organized bus tours and oversaw the construction of a bridge in 1922 that connected Cocoa Beach to the mainland, facilitating easier access for visitors. This accessibility empowered growth, with lots sold for as low as $100, enticing new residents and budding businesses. The opening of a casino in the same year further enhanced the town’s appeal, drawing in even more visitors seeking leisure and entertainment.