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By 1945, Naples was characterized by its rustic charm, operating as a small community with only one traffic light. However, the foundations were being laid for its eventual transformation. The end of WWII catalyzed a multi-faceted revival, particularly in tourism and real estate, prompted by strategic advertising and impactful planning. Under new ownership in the late 1940s, The Naples Company launched aggressive marketing strategies aimed at raising the profile of the local economy.