Part 6/13:
Ultimately, the result of this manipulation was a quiet resistance among riders. Rather than taking to the streets in protest, buyers simply began to walk away from dealerships. They shifted to the used motorcycle market, where affordability and simplicity prevailed over the headaches caused by high-pressure sales tactics and complicated financing. This movement saw buyers opting for well-maintained older models that offered value without the pitfalls of new purchases.
As sales declined, dealerships were forced to offer incentives and special financing once again, yet the damage had already been done. Riders had redefined their relationship with dealerships, and as inflation and rising living costs compelled them to rethink their purchases, motorcycles transitioned from a want to a luxury.