Part 8/13:
As new bikes became less appealing, the used motorcycle market thrived. Riders gained back trust, preferring personal transactions over dealer sales that were associated with pressure and obfuscation. The used market offers both affordability and the simplicity that many desire—bikes that do not rely on electronic systems and specialized tools, drawing in a new generation of riders who prioritize these attributes.
In the face of a changing market, many dealers are left drowning under the weight of unsold inventory as the aging rider population begins to phase out. Harley-Davidson dealers are facing a demographic crisis, realizing baby boomers who once filled showrooms with enthusiasm are no longer able to support their businesses.