Part 9/13:
The younger generations, millennials and Gen Z, wrestle with financial burdens like student loans and living costs, leading many to view motorcycle ownership as impractical. Traditional motorcycle culture, built largely by aging baby boomers, is struggling to find resonance with these new riders who increasingly see motorcycles as a relic of the past.
This generational divide not only threatens sales but heralds a cultural shift that puts the essence of motorcycling at risk. As the community shrinks and involvement in traditional motorcycle events declines, the industry's future appears bleak, needlessly hampered by the stubborn hold of outdated systems.