Part 8/11:
With the erosion of GM’s international presence, the company began covert operations to introduce Chinese-influenced models into emerging markets like Latin America. Utilizing favorable trade agreements under NAFTA, GM deftly positioned itself to take advantage of cheaper manufacturing costs and circumvent tariffs, thereby maintaining a façade of competitiveness.
Entering the American Market
This strategic pivot prepared GM for the grandiose plan of flooding the American market with Chinese vehicles under trusted GM branding. With changing trade dynamics, GM may become a mere marketing arm for Chinese designed vehicles, trading its American identity for potential profits.