Part 3/7:
The Dilemma of Corporate Identity
The ongoing struggle for companies lies in defining their identities amidst shifting public and regulatory landscapes. Chief among this challenge are conservative consumer groups who have begun boycotting businesses like Target due to perceived deviations from traditional values. As some companies shy away from DEI for fear of economic repercussions, others are doubling down on their commitments to an inclusive workforce, which research shows promotes business efficacy.