Part 4/7:
In the face of scrutiny, businesses have started to modify their language around DEI initiatives. Some organizations are shifting away from traditional terminology, possibly aiming to mask their policies or reduce backlash from dissenting groups. Despite these linguistic adjustments, it remains critical for companies to ensure that their values and actions are authentic.
The conversation also uncovers two significant audiences that companies must address—their internal employees and external consumers. While employees may be keenly aware of policy shifts, consumers typically respond more vigorously when such changes become publicized or widely criticized.