Part 4/7:
A significant point of discussion centered around the financial health of news networks, especially in light of advertisers targeting specific demographics. Many of the advertisements aired during evening broadcasts are prominently aimed at older audiences, featuring products such as pharmaceuticals and services for seniors. The continued reliance on these advertisements indicates the financial pressures faced by these networks as they seek to engage a demographic that may soon be dwindling.
With an average viewer age nearing 70, questions about future profitability arise. The wealth and assets held by this demographic are projected to shift dramatically in the coming years, raising concerns about the long-term prospects of networks that thrive on viewership from this age group.