Part 5/9:
Lasn articulated a critical point: there exists a war on ideas being fought within our collective consciousness—the noosphere. This concept, introduced by Ukrainian scientist Vladimir Vernadsky, signifies the sphere of human thought that influences the world, shaped just as our neurological systems and the internet are. In a world inundated by information, the unifying factor of "meme" culture becomes vital in galvanizing collective action around common grievances.