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In Washington, Hay and Nicolay shared a small, cramped bedroom in the White House. They performed numerous roles, including chief of staff and press secretary, becoming essential to Lincoln's administration. Observers noted Hay's amiable nature, contrasting Nicolay’s ill-tempered demeanor. As Lincoln grappled with the many challenges of his presidency, particularly during the Civil War, Hay became a close confidant, often comforting the grieving president after personal losses, like the tragic death of Lincoln’s son, Willie.
Hay’s role in shaping public perception of Lincoln was significant. He often wrote anonymous articles to support the administration, helping to frame the narrative of critical events, such as the Union's struggles during the war.