Part 5/9:
In 1962, Bobcat emerged not just as a product but as a brand. After a creative naming contest within their manufacturing facility, the name “Bobcat” was chosen for its associations with durability and agility—a fitting description for the loaders’ unmatched operational capabilities. The name not only solidified the machine's identity in the market but also propelled its sales as Bobcat extended its reach into international markets in the 1970s, marking its growth into a globally recognized brand by adapting equipment to diverse regional needs.