Part 9/9:
Bobcat’s evolution—from a small-town Minnesota workshop solving a turkey farmer’s problem to a global compact equipment giant—is a captivating narrative that underscores innovation and entrepreneurship while also emphasizing the volatility of corporate identity amidst ownership transitions. Its journey holds valuable lessons about resilience in the face of economic adversity and the importance of preserving the soul of a brand under new corporate structures.
As we witness this iconic brand grappling with the complexities of modernization and market demands, Bobcat's legacy serves as both inspiration and cautionary tale for businesses everywhere.