Part 4/7:
As tickets for popular events become more readily available, organizations face two critical choices to manage the issue of surging ticket availability:
Buy Tickets Yourself: Teams can purchase tickets themselves and then sell them on the secondary market. This approach might project an illusion of scarcity but risks financial loss if secondary market prices fall drastically below the purchase price.
Lower Ticket Prices: Alternatively, organizations could reduce ticket prices to stimulate demand. However, this approach isn't without risks. Lowering prices could undermine revenue expectations that teams rely on to meet fixed expenses related to operations and athlete contracts.