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The vast increase in content volume raises a pressing concern: viewers will find it increasingly challenging to locate the content they care about amid a crowded marketplace. The metaphor of a warehouse filled with colorful shirts aptly captures this issue—finding a specific creator amongst a bustling crowd will become akin to an extreme version of "Where's Waldo." For businesses relying on organic social media content for customer acquisition, this signals a transition to a pay-to-play model where reaching their audience will come at a cost.
Potential Scenarios for Social Media Platforms
The future of social media governance in the age of AI may unfold along several possible paths: