Part 7/10:
To navigate this shift successfully, content creators must adopt proactive measures. The following seven-step playbook serves as a guide to fortify your brand's resilience in the face of AI-generated content.
Step 1: Clarify Your Brand Goals
Identify the specific phrases or topics that you want to be associated with—essentially, what you want your brand to be recalled for. The more defined and precise your brand slogan, the easier it is to implant in your audience's minds.
Step 2: Align Content with Audience Recall
Once you know the key phrases, create content meant to trigger recognition of these terms among your target audience. This focused approach will enhance the likelihood of your brand becoming a go-to resource.