Part 3/11:
Simultaneously, the Lever brothers in Northern England were transforming the soap landscape with their innovation, Sunlight Soap. They did not rely solely on product quality; rather, it was their groundbreaking marketing strategies that catapulted them to fame. By embedding their brand into public consciousness through creative advertising and promotional techniques, the Lever brothers established a formidable manufacturing base that mirrored the success of their margarine counterparts.