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In 1930, the separate entities merged to form Unilever, combining their strengths and creating one of the world’s first personal care conglomerates. Thus began their journey of acquiring and diversifying into various markets, solidifying their position as a behemoth in both the personal care and food industries.
Unilever's Global Reach and Market Strategies
With strategic product launches and acquisitions throughout the decades, Unilever broadened its reach significantly. From introducing iconic brands such as Dove and Sunsilk to venturing into frozen foods and even ice cream, the company's portfolio continued to expand. By the late 20th century, Unilever was dealing not merely in soaps and margarine but had established dominance in beauty, personal care, and food categories.