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The Paradox of Snapchat: Success in Users but a Struggle for Profitability
Despite boasting over 450 million daily active users, Snapchat has faced significant challenges in achieving profitability since its inception in 2011. Surprisingly, this platform has had only two profitable quarters in its entire history, generating billions in revenue without corresponding profits. This stark contrast makes Snapchat's story both compelling and perplexing, especially considering the financial success of its competitors like Meta, which reported $20 billion in profit within a single quarter.